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In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular industry.

The ability to tailor documents with precision holds immense potential...

Marketers learn from what some do well and from what others don’t. Either way, they learn.

When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make.

One of the fastest-growing types of marketing is content marketing. Why? Because it works.

Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic.

As a marketer, you know the value of email. You may also see the value of print marketing.

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission.

If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or

The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more i

Keeping your mailing list up to date is essential for making the most of your marketing dollars.

What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales repres

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion b

The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data yo

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there i

One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way...

Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial...

Want to geek out on marketing science? Check out neuromarketing, a field examining consumers' responses to marketing stimuli.

Shoppers today expect their marketing messages to be highly targeted to their wants and needs.

When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice...