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wolverineprintingg
May 13, 20242 min read
Want to Keep Your Customers Loyal? Do This!
Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more receptive to upsells? It’s no wonder...
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wolverineprintingg
Apr 24, 20242 min read
Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers.
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wolverineprintingg
Apr 9, 20242 min read
5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%.
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wolverineprintingg
Mar 27, 20242 min read
5 Surprising Ways to Market with Packaging
Packaging is one of your most essential marketing tools if you sell products on the retail shelf.
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wolverineprintingg
Mar 13, 20242 min read
Creative Gatefolds That Get Attention
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest.
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wolverineprintingg
Feb 21, 20242 min read
What’s Drip Marketing and Why Should You Care?
A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior.
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wolverineprintingg
Feb 9, 20242 min read
Email: The Perfect Direct Mail Add-On
Want to increase the effectiveness of your direct mail campaigns?
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wolverineprintingg
Jan 24, 20242 min read
5 Ways to Maximize Direct Mail for Nonprofits
If you’re a nonprofit, you know how critical direct mail is to your fundraising.
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wolverineprintingg
Jan 12, 20242 min read
For True Personalization, Look Beyond Demographics
As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information...
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wolverineprintingg
Dec 19, 20232 min read
Want More B2B Accounts? Try This!
Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes...
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wolverineprintingg
Dec 7, 20232 min read
4 Reasons Your Customers Might Be Defecting
Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do.
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wolverineprintingg
Nov 28, 20232 min read
3 Lessons on Growth During Uncertain Times
When economic times are uncertain, different businesses take different strategies. Some tighten the belt, hunker down, and wait for...
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wolverineprintingg
Nov 10, 20232 min read
Got Brand Identity? You Can! (Here’s How)
Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity...
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wolverineprintingg
Oct 24, 20232 min read
Bridging the Digital Divide: The Vital Role of Print in Reaching Everyone
In today's digitally driven world, it's easy to assume that everyone is connected, but the reality is quite different.
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wolverineprintingg
Oct 13, 20232 min read
Data-Driven Marketing: The Key to Achieving Business Success
In today's marketing landscape, the importance of data-driven marketing cannot be overstated.
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wolverineprintingg
Sep 27, 20232 min read
Five Elements That Make Print Shine
In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there's a timeless charm to a well-executed pr
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wolverineprintingg
Sep 14, 20232 min read
Five Steps to Crafting Effective Marketing Copy
Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to
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wolverineprintingg
Aug 24, 20232 min read
Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing
As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social medi
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wolverineprintingg
Aug 10, 20232 min read
10 Items for Your Pre-Design Packaging Checklist
Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist.
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wolverineprintingg
Jul 27, 20232 min read
Avoid the USPS’s Top Mailing Mistake
In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the customer’s eye.
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