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wolverineprintingg
6 hours ago2 min read
Direct Mail for Short Attention Spans
Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...
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wolverineprintingg
Jan 92 min read
7 Ways “Working Backwards” Keeps You on Schedule
Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts.
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wolverineprintingg
Dec 18, 20242 min read
Does Your Data Answer the Right Questions?
Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored...
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wolverineprintingg
Dec 5, 20242 min read
Do You Know Who Your Best Customers Really Are?
You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...
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