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Double Your Impact: 5 Proven Ways to Fuse Direct Mail & Email
Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best...
wolverineprintingg
Mar 262 min read
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Big Impact: How Oversized Postcards Win Back Lapsed Customers
You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the...
wolverineprintingg
Mar 132 min read
2 views

Use FOMO to Motivate Recipients to Action
Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool.
wolverineprintingg
Feb 192 min read
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5 Tips for Designing Personalized Direct Mail
While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating.
wolverineprintingg
Feb 52 min read
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Direct Mail for Short Attention Spans
Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...
wolverineprintingg
Jan 222 min read
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7 Ways “Working Backwards” Keeps You on Schedule
Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts.
wolverineprintingg
Jan 92 min read
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Does Your Data Answer the Right Questions?
Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored...
wolverineprintingg
Dec 18, 20242 min read
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Do You Know Who Your Best Customers Really Are?
You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...
wolverineprintingg
Dec 5, 20242 min read
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7 Tips for Big Results on a Small Budget
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...
wolverineprintingg
Nov 20, 20242 min read
3 views

Ditch the Guesswork: How Data Can Transform Your Marketing Game
Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals.
wolverineprintingg
Nov 7, 20242 min read
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The Right Way to Use Bullet Points
When you look at any printed material, what catches your attention first? Often, it's the bullet points.
wolverineprintingg
Oct 23, 20242 min read
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How Positive Messaging Can Elevate Your Brand
In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...
wolverineprintingg
Oct 10, 20242 min read
7 views

The Power of White Space: Enhancing Design, Improving Communication
White space, often called negative space, is the space between and around design elements. While it may seem counterintuitive to leave...
wolverineprintingg
Sep 25, 20242 min read
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Still Hesitating on Personalization?
While personalization is all around us, not every marketer takes advantage of its benefits.
wolverineprintingg
Sep 18, 20242 min read
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5 Ways to Use Direct Mail for Customer Retention
Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive...
wolverineprintingg
Sep 12, 20242 min read
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Benefits of Adding Lifetime Customer Value (LCV) to Your Marketing Metrics
Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV), is a metric that helps you, as a marketer, to understand the...
wolverineprintingg
Aug 22, 20242 min read
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Crafting Copy that Converts: Details Matter
When selling a product or service, the words you choose matter. It is not just what you say but how you say it.
wolverineprintingg
Aug 7, 20242 min read
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Should You Add Color to Your Envelopes?
Should You Add Color to Your Envelopes? If there are two envelopes on the counter, one in color and one in plain white, which one will...
wolverineprintingg
Jul 24, 20242 min read
6 views

Gear Up Your Marketing Strategy for Summer Success
As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your...
wolverineprintingg
Jul 10, 20241 min read
7 views

Embracing Print as a Sustainable Marketing Strategy
In today's digital age, where we are used to hearing, "Go paperless! Go green," print unfairly gets a bad reputation. However, print is a...
wolverineprintingg
Jun 26, 20242 min read
8 views
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