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Want Customers to Remember? Use Print!
If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper concepts, print is the hands-down winner. These results were recently confirmed in a groundbreaking study from Columbia University’s Teacher’s College.
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2 days ago2 min read
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Want Increased ROI? Try This!
Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing communications, including direct mail. Are you giving it to them?
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Apr 102 min read
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Double Your Impact: 5 Proven Ways to Fuse Direct Mail & Email
Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best...
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Mar 262 min read
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Big Impact: How Oversized Postcards Win Back Lapsed Customers
You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the...
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Mar 132 min read
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Use FOMO to Motivate Recipients to Action
Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool.
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Feb 192 min read
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5 Tips for Designing Personalized Direct Mail
While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating.
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Feb 52 min read
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Direct Mail for Short Attention Spans
Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...
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Jan 222 min read
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7 Ways “Working Backwards” Keeps You on Schedule
Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts.
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Jan 92 min read
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Does Your Data Answer the Right Questions?
Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored...
wolverineprintingg
Dec 18, 20242 min read
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Do You Know Who Your Best Customers Really Are?
You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...
wolverineprintingg
Dec 5, 20242 min read
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7 Tips for Big Results on a Small Budget
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...
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Nov 20, 20242 min read
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Ditch the Guesswork: How Data Can Transform Your Marketing Game
Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals.
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Nov 7, 20242 min read
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The Right Way to Use Bullet Points
When you look at any printed material, what catches your attention first? Often, it's the bullet points.
wolverineprintingg
Oct 23, 20242 min read
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How Positive Messaging Can Elevate Your Brand
In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...
wolverineprintingg
Oct 10, 20242 min read
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The Power of White Space: Enhancing Design, Improving Communication
White space, often called negative space, is the space between and around design elements. While it may seem counterintuitive to leave...
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Sep 25, 20242 min read
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Still Hesitating on Personalization?
While personalization is all around us, not every marketer takes advantage of its benefits.
wolverineprintingg
Sep 18, 20242 min read
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5 Ways to Use Direct Mail for Customer Retention
Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive...
wolverineprintingg
Sep 12, 20242 min read
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Benefits of Adding Lifetime Customer Value (LCV) to Your Marketing Metrics
Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV), is a metric that helps you, as a marketer, to understand the...
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Aug 22, 20242 min read
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Crafting Copy that Converts: Details Matter
When selling a product or service, the words you choose matter. It is not just what you say but how you say it.
wolverineprintingg
Aug 7, 20242 min read
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Should You Add Color to Your Envelopes?
Should You Add Color to Your Envelopes? If there are two envelopes on the counter, one in color and one in plain white, which one will...
wolverineprintingg
Jul 24, 20242 min read
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